The One-Stop Shop Design Agency For Emerging Start-Up Brands

From Idea to Market Fast
Your Full-Service Brand Launch Partner

At Minerva Creative Co., we turn your product idea into reality—FAST. Skip the high fees and delays of traditional branding agencies and the chaos of freelancers. Our end-to-end launch service takes you from concept to market smoothly and successfully.

We help launch brands in these industries:

Supplements
Cannabis & Hemp
Cosmetics
Health & Wellness
Beverage
Supplements
Cannabis & Hemp
Cosmetics
Health & Wellness
Beverage

How it works?

We offer a seamless, end-to-end approach that skips the slow pace of traditional agencies and the chaos of managing scattered freelancers. From brand positioning and visual identity to packaging and launch-ready assets, we bring your idea to life quickly, cohesively, and without the headaches.

Brand Positioning

The heart of your brand is its positioning. Think of it as the personality and point of view your brand presents to the world. It’s what sets you apart, makes you memorable, and connects you to the right people. Our brand positioning services help define your competitive edge through audience insights, messaging frameworks, and brand differentiation. Whether through stakeholder workshops or a fast-track questionnaire route, we’ll deliver a Brand Positioning Creative Brief that lays the foundation for your brand’s voice, visuals, and vibe.
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Visual Identity

We develop three initial visual identity concepts, each showcasing different aesthetic possibilities based on your brand positioning deck. From these, we refine one final direction and create a simple style guide. This includes logo design, color palette, typography, branding applications, and comprehensive usage guidelines
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Packaging Design

Whether you provide your own dielines or we source them for you, packaging design is our bread and butter at Minerva Creative Co. We develop three initial visual packaging concepts, each showcasing different aesthetic possibilities based on your brand style guide, and then refine one final direction.
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Packaging Sourcing & Procurement

No Purchasing Manager on your team? No problem! Minerva Creative Co. now offers seamless packaging sourcing and procurement in partnership with Packwolves. This strategic partnership ensures that logistics and aesthetics are perfectly aligned, with packaging sourcing running concurrently with the packaging design process. Simply choose from our client-specific sourcing deck, and we'll take care of the rest.
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2D Product Renderings

The unsung hero of our capabilities: 2D packaging renderings are essential for any brand launching products. These showcase your products in perfect form and serve as valuable creative assets for all consumer-facing touch points, including social media, websites, emails, print materials, and more.
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Website Design & Development

Launching an e-commerce site or just a simple marketing site? We've got you covered. Starting with your brand style guide, we create low-fidelity wireframes, progress to high-fidelity designs, and prototype in Figma. We strategically partner with digital marketing agencies to build and maintain your new site.
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Hey, I’m Matt. Let’s get to work!

Matt Minerva Creative CEO
Minerva Creative Co. delivers agency-level design without the agency-level bullshit. Our mission is to solve the design challenges of growing brands, while freeing you from the complexities of the launching them. By handling all things creative to launch your brand, we empower you to focus on what you do best. Running and scaling your business.

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Your Client Portal Experience Awaits You!

Minerva Creative Gallery Partner Portal
Minerva Creative Co. offers a comprehensive client portal, providing a streamlined and efficient experience for our clients throughout the entire creative process. Click to learn what you can expect from your dedicated client portal.

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Our Services

In a world where time is precious and budgets are tight, my service plans eliminate the time-consuming, unnecessary complexities you can’t afford.

Brand Builder

Project Service
94% of a brand’s first impression is based off design.. Make sure yours is done right!
If you're ready to make your brand stand out and outshine the competition, or if your current branding isn't hitting the mark, Brand Builder is for you. We start by crafting a strategic plan to position your brand effectively, then create a bold identity with a custom logo, colors, fonts, and more. We finish with stunning packaging design and an e-commerce website. For digital products, we'll design a polished, on-brand marketing site tailored to your goals. Brand Builder covers all the key consumer-facing touch points to set you up for a successful launch.
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Who is it for?
Brands seeking the X-Factor: For those looking to stand out from competitors right from the start or rebuild consumer trust in a crowded market.
Brands needing consistency: From strategy to implementation, Brand Builder ensures your brand communicates cohesively—whether through your logo, packaging, or online presence—fostering a stronger connection with your audience.
Brands wanting senior creative expertise: Gain access to an agile, experienced team without the high fees or slow timelines of traditional agencies.
Brands looking to increase value: Strong branding builds equity, adding perceived value to your products or services. This allows you to charge premium prices compared to unbranded competitors, fostering long-term growth and profitability.
What do you get?
Brand Positioning Brief
Look, we know you want to hit the market fast. Traditional agencies often deliver 130-page decks filled with fluff to justify their massive fees. At Minerva Creative Co., we take a streamlined, collaborative approach to brand positioning. Together with you, we tackle actionable exercises like brand perception, key messaging, target demographic, competitor landscape, brand archetype, and more. This partnership ensures we gather all the foundational insights needed to craft a visual identity that not only stands out in the marketplace but also stays true to your vision.

Visual Identity
Visual identity is the collective look and feel of your brand, built upon the strategy work. It ensures a unique, consistent appearance across all materials and touch-points. Your brand identity includes:

  • Brand Positioning
  • Logo
  • Color Palette
  • Typography
  • Usage Guidelines
  • Branded Mockups
  • Design Application
  • Communication Style & Tone
Style Guide
A Style Guide is a critical document that ensures consistency in how your brand is presented across all mediums. It acts as a visual and communication reference for your entire team, external designers, and partners. The guide includes detailed instructions on your brand's logo usage, color codes, font styles, imagery guidelines, and more. This resource helps maintain a uniform brand experience, whether it's in digital ads, social media posts, packaging, or any other marketing material.
New Packaging Design
We leverage your brand identity to create packaging designs that resonate with your core customers. From the initial concept to a strategic visual hierarchy, every element is thoughtfully crafted. This approach ensures your packaging stands out on-shelf or online while balancing attractiveness and functionality.
Packaging Sourcing & Procurement
At Minerva Creative Co., our strategic partnerships allow us to handle the sourcing and procurement of your packaging. Whether it’s as simple as labels or as complex as custom molds for bottles, we have the capability to bring your vision to life. We manage all communication seamlessly—from factories to you—delivering a complete white-glove experience.
2D Product Renderings
As part of the Brand Builder program, we create pixel-perfect 2D renderings to showcase your product in the best light. These high-quality digital assets are ideal for use on your website or any marketing materials, both digital and print. Whether you're highlighting product details or creating visually striking content for ads, our renderings provide a polished, professional look that elevates your brand’s image and captures attention.
Website Design & Development
Whether you need a marketing website to tell your brand’s story or an e-commerce site to drive sales, we craft digital experiences that achieve your goals. For marketing websites, we focus on creating visually engaging platforms that communicate your brand's identity and build trust with your audience. For e-commerce, we prioritize intuitive navigation, secure payment gateways, and functionality that converts visitors into loyal customers. Whatever your needs, we ensure your website reflects your brand and delivers exceptional results.
Project & Asset Management
To ensure your project runs seamlessly and hits all deadlines, we offer project management that keeps everything on track. Asset management is a key part of our process, centralizing all assets in one place via your client portal for easy access and organization throughout the project.
What do you avoid?
Lost trust and credibility from poor brand impressions
Unclear or misguided strategy
Wasted time and money on trial and error
High agency costs
Disorganized assets
Ineffective design outputs that don’t align with your business goals
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Creative Command

Retainer Service
No designers? No problem! My team & I are your dedicated Creative Department.
Struggling to Keep Up with Digital Ad Creatives? Unlike other design services, you won’t have to juggle everything. No more chasing assignments or endless revisions. As your Creative Director, I manage strategy, ideation, and project execution for your digital ad funnels, while my team handles the execution of the assets. Focus on scaling your business while we ensure your creatives are optimized and ready to drive results.
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Who is it for?
Tired of the Freelancer Gamble?
Stop wasting time and money on inconsistent designs that miss the mark.
Stay Ahead of the Game
Build your design pipeline proactively—no more scrambling at the last minute.
Senior Creative Expertise at Your Fingertips : Access top-tier talent with a flexible, affordable service model tailored to your needs.
Marketing Directors: Delegate & Elevate: Focus on strategy while we handle the creative direction & asset creation for you.
What do you get?
Weekly Strategy Calls: Up to 1-hour calls to align on strategy, ideation, and insights, ensuring designs are fully aligned with your business goals.
Asset Organization & Project Management: All briefs and assets are centralized in your client portal for seamless access, organization, and real-time progress tracking.
Communication: Direct access to a dedicated chat within your portal, seamlessly converting chats to email threads for smooth communication.

Design

  • Asset Type: Social Assets ONLY
  • Asset Sizes: Meta Story (1080x1920) & Meta Feed (1080x1350)
  • Campaigns per Week: Starts at 1
  • Campaigns per Cycle: Starts at 4
  • Variations per Campaign: 2 (A/B)
  • Total Cycle Assets: Starts at 16
  • Cycle Duration: 30 days & 90 Days
  • Graphic Style: Static & Motion
What do you avoid?
Unclear or haphazard strategy
Wasted time and money on trial and error
Endless back-and-forths with unreliable freelancers
A stagnant or reactive design process
Disorganized assets
Design outputs that don’t align with your business goals
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We're all about alleviating your business pain points and transforming them into growth opportunities. We know you as business owners want to see the numbers, so we pulled some for you.
77%
Brand Reception and Loyalty
77% of consumers are more likely to buy from a business that presents its products or services creatively (Source: Adobe). Small and mid-size businesses can capitalize on this statistic by utilizing professional creative services to enhance their brand perception and foster customer loyalty.
73%
Creative Efficiency and Revenue
Businesses that streamline their content creation processes are 73% more likely to see a significant increase in revenue (Source: Kapost). Efficient creative operations ensure a faster and more effective production of content, contributing to improved revenue outcomes.
72%
Packaging and Consumer Influence
Approximately 72% of consumers say that their purchasing decisions are influenced by packaging design (Source: Nielsen). This highlights the significant role that packaging design plays in shaping consumer choices.
60%
Win Rate Increased by Good Branding
Businesses with a strong brand presence are 60% more likely to be chosen by consumers over competitors (Source: Nielsen). This indicates the competitive advantage gained through effective branding.
21%
Creative Operations and Revenue
Businesses that invest in efficient creative operations experience a 21% increase in year-over-year revenue growth compared to those that don't (Source: Deloitte). This statistic highlights the direct correlation between streamlined creative processes and financial success.
10%
Aligning Business and Creative
Businesses where creative teams are aligned with overall business goals see a 10% increase in revenue (Source: Forrester Consulting). This emphasizes the importance of integrating creative operations into the broader business strategy for optimal financial outcomes.

What Clients' are Saying

Hear directly from the brand's we've helped.
Matt is not only a tremendously talented creative director, he is incredibly practical, goal-oriented, and reliable. The result is a one-of-a-kind creative leader who not only elevates everything he touches but can make existing teams more organized, motivated, efficient, and higher-performing. Whether you have a single creative project or need to build or streamline an entire creative department, Matt should be at the top of your list. As a CMO with years of experience, I consider myself lucky to have worked with Matt and now partner with him every chance I get!
Lee Sosin
Upwelling Group
“I brought Matt on board to give my company the creative edge it needed. From the beginning to the end of our branding engagement, the visual identity of my company has transformed into something I receive compliments on daily. In some instances, it has been the sole factor attracting clients to our offerings. Matt is truly a master at his craft, to the point that he is now on the board of my business.”
Zack Toyota
SelfDisrpt
Matt is someone who continues to grow and excel as a creator and driver of brand image. Matt can be trusted to design a brand package & hold your hand, or set up a system where you can run on your own, and always do it within timelines and reasonable budgets. Don’t waste your time “saving money” by going overseas… you’ll end up wasting time and ruining your brand image, costing much more.
Daniel Yepes
NSP Nutrition
Working with Matt has been a transformative experience. His knack for understanding the core essence of a project sets him apart from other creatives. Matt extends beyond the typical design role, embodying a true creative director persona. His visionary approach not only enriches the projects at hand, but also elevates the overall collaborative journey.
Jonathan Rodriguez
NextPlat
During our time at Green Roads, I had the privilege of working closely with Matt on some incredible consumer in-store activations. Matt's exceptional understanding of consumer insights and his creative prowess truly set him apart in this field. He possesses a keen sense of what it takes to make a brand stand out in a crowded market. Additionally, Matt has an impressive network of vendor relationships, which he leverages effectively for prototyping and execution.
Antoine Awwad
High Not
Matt not only enhanced our packaging design but also went above and beyond, optimizing it for both cost-effective shipping and improved usability for our customers. It was a double victory! We significantly cut down on shipping expenses, and customer complaints plummeted. Not to mention, the final look was nothing short of amazing!
Jeff Tait
House of Wise
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